The Algorithm can’t find ‘The Algorithm…’
April 12th, 2007
“The Algorithm is banned from China.”
“The Algorithm is from Jersey.”
“The Algorithm Constantly finds Jesus.”
“The Algorithm killed Jeeves.”
You might have seen these lines on billboards in the US and wondered wtf do they mean? Even I don’t know wtf they are supposed to mean but it is a bizzare advert campaign by Ask.com in which they kill their own mascot Jeeves?
I searched for “The Algorithm Constantly finds Jesus.” on Ask.com and I did not get any meaningful results but when I Googled for it, I did get a few good results. So I can safetly declare that The Algorithm can’t find The Algorithm or The Algorithm needs to find a new Ad-Agency!
Drop me a line via a comment or email me: d [at] liveandbeyond dot com if you know the purpose or logic behind these ads.
Oh, wait! I am talking and blogging about Ask.com and did a search too, so is that the purpose? Mission accomplished!?
April 18th, 2007 at 12:40 pm
That’s it i guess. Creative advertisement.
Voted for the story on http://www.bestofindya.com.
April 20th, 2007 at 7:01 pm
[…] Ask.com’s CEO Jim Lanzone issued a statement explaining the new campaign that includes the intriguing ad copy: The Algorithm Constantly Finds Jesus. […]
April 27th, 2007 at 5:59 am
The author of a web comic at http://xkcd.com:
“It occurs to me that the sort of people who would be curious enough to go to Google and type them in are probably the sort of people who would like xkcd”
I tend to agree, so I am doing my duty as a loyal follower of a fabulous comic by mentioning it here.
June 5th, 2007 at 8:21 pm
[…] above, the results aren’t up to par with google. So all the millions they spent on the ‘Algorithm…’ ads that we saw all across US and the UK, was it justified? It did get people to talk about it but […]